ABOUT THE PROJECT
Ardent Decks, Seattle.
Ardent Decks is a premium decking company based in Seattle. I was approached by the founder, who had a clear idea and a solid offering, but needed a brand identity to speak clearly to their audience. I helped them from strategy to launch, creating a visual language that reflects their mission.
ABOUT THE PROCESS
Where class meets craft.
We analysed the construction space and spotted a gap: every visual spoke the language of builders, not the language of the audience. Ardent's customers are homeowners looking for something premium and classy, so we developed a language that speaks to them while staying true to the brand's values and the people behind it. Natural colors, a clean typeface, and a logo that conveys authority and class, while also earning the trust that comes with working on someone's home.
