ABOUT THE PROJECT
CHLE Studio, Copenaghen
Chle is a motion studio based in Copenhagen. Together with the founder, we developed a mark that captures his playful spirit while remaining professional and versatile across all contexts. The result is a cursive wordmark, reminiscent of a signature.
Project Direction
What we did
We wanted the name Chle to stay readable while conveying speed and movement, so we gave it an upward direction. The small dot adds an extra layer of playfulness.
