ABOUT THE PROJECT
Hamilton - Building a Brand Show
During my time at Blind studio in Los Angeles I had the chance to work on Hamilton Family Brewery project. An exciting branding challenge made alongside a team of talented creatives. The brief required to help with an handmade mark representing the brewery. The process turned into a documentary about branding and the business of design.
A Documentary Series about Branding and the Business of Design
The documentary takes you behind the scenes of a rebranding project from start to finish. My appearance in episode 6 of the series shows the process of designing the logo. I started by testing different options in a sketchbook, giving the mark a handmade, crafty feel and keeping a rounded shape that could hold all the letters and the symbol. With the help of the team, we refined it so it was ready to be used across products.
