ABOUT THE PROJECT
Outsmart College
Outsmart College is a Los Angeles based tech startup, reinventing higher education for the age of AI. Working closely with their creative director, we developed a bold, playful mark, positioning the brand confidently for launch and evolution.
About the logo
Brand Concept & Visual Output
The Outsmart logo was created to be bold, playful, and instantly recognizable. The idea was for it to work well with the product, as well as to appeal to a young target audience of students. The idea was also for the mark to work well with the character of the mascot, a friendly and smart raccoon. The rest of the identity reflects the same playfulness, maintaining a fresh and bold look across all touchpoints.
