ABOUT THE PROJECT
Two Fresh x NFL and Netflix
Two Fresh is an artist-driven studio based in Los Angeles, working primarily in sports and entertainment. I was approached to help create custom typography for a Netflix commercial promoting the start of the new NFL season.
The brief called for loose handwriting, like a football coach taking notes on teams and tactics while making their own predictions for the season ahead. I explored different styles, keeping them loose, rough, and imperfect. I worked alongside a creative director, motion designers, and 3D artists to make sure the writing fit the frames and followed the narrative of the video.