Rebranding Italy’s premier destination for space enthusiasts.

Astrospace is Italy’s premier destination for space enthusiasts. The challenge was to restyle the existing brand into an accessible, adaptable and innovative leader on the Italian astronomic scene. A distinguished partner capable of collaborating with universities and communities, and an ambitious hub recognisable across the country (and beyond).

Location: Turin, Italy
Client: Astrospace.it
Year: 2022

Watch the process.

“This summer, we have decided to take a significant step by changing our brand. We believe the new logo fully represents the idea we have of Astrospace”

Stefano Piccin
Astrospace Founder

The Brand
With over 50,000 active subscribers and more than 200,000 monthly readers, Astrospace is Italy’s premier destination for space enthusiasts. Based in Turin, its professionally written content makes it a go-to resource for anyone keen to stay up to date with the ever-evolving world of astronomy.

The Challenge
Our challenge was to restyle the existing brand into
an accessible, adaptable and innovative leader on the Italian astronomic scene. A distinguished partner capable of collaborating with the main italian universities and communities, and an ambitious hub recognisable across the country (and beyond).

Solution
Designed to reflect Astrospace’s forward-thinking attitude, the new logo points upwards, while planting its feet firmly on the ground. The sharper inner arrow provides that solid direction, while soft, rounded curves make our most distinctive asset friendlier, more accessible.

CREDITS
Creative Direction: Emanuele Ricci 
Art Direction and Visual Identity: Jovana Ranđelović UX/UI Design: Miloš Dragutinović
Animation and Motion Graphics: Laia Ferran Copywriting: Will Nicklin
Video Production: Andrea Zanetti

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