Transforming a Film Industry Co-Working Space with a New Brand Identity.

London Film Society is a collective of industry creatives from across all disciplines. Set with their ambition to launch a co-working space for the film community, they approached us to design a distinctive visual identity that would be unmistakably cinematic — and fit for the launch of their new venture. 

Location: London, UK
Client: London Film Society
Year: 2021

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IN DETAIL

Challenge
Our challenge was to balance the imagination of filmmaking with institutional convention. Beginning with a striking typographic logo, we took inspiration from classic cinema and the darkroom to create a multifunctional brand identity that brought to life the creative functionality of the Society  — and dealt a playful wink to the film community. 

Solution
Set in a cinematic black and white, the logo brings together film industry inspired iconography with a graphic yet classic typography. A grid-style layout brings together each element, taking the form of a film camera. Static or animated, the logo encapsulated the playful brand. The signature iconography is translated across elements of the design, from digital platforms to printed collateral and environmental details throughout the space.

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