PROJECT DETAILS

The Brand
Vardon Flyer is a Toronto-based revolutionary golf training center and leisure facility like no other. Opening its doors in 2022, it set out to break the mold, and give the established and burgeoning golfing community a new and exciting way to get their head into the game. Our focus was to create a new logo and strong brand aesthetic that would translate well across apparel and merchandise.

The Challenge
Vardon Flyer is a new kind of facility with a unique challenge: to provide an alternative home for season golfers while encouraging the next generation of players to try their hand at the sport. We needed to present a revolution, welcoming in a new and exciting era for golf while celebrating the greatness that led us here.


Solution
Together with a bold, athletic font, a premium colour palette of red, black, gold and cream combine sporting heritage with timeless golfing passion, inspiring a broad spectrum of golfers to pick up their clubs. Brand guidelines present a formula for design, bringing the Vardon Flyer brand to life across marketing to merchandise, apparel, environmental design and digital platforms.

CREDITS
Creative Direction: Emanuele Ricci
Art Direction/Visual Identity: Jovana Randjelovic
Brand Strategy: Nicos Dermintzoglou
Assets: Tommaso Vecchi, Carlo Quaranta
Copywriting: Liana Maher