Apparel Design for Anxiety Fight Club.

We teamed up with Anxiety Fight Club ahead of its launch to design and art direct a brand identity and library of visuals for use across social media, merchandise and apparel. Anxiety Fight Club was born to stand against this and set out to provide support with a community built on comradeship, good humour, and the brilliance of the human spirit.

Location: Los Angeles
Client: Anxiety Fight Club
Year: 2018

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PROJECT DETAILS

The Brand
When it comes to the mental health crisis, support and togetherness is key in helping people stand up and fight back, but the clinical or negative-seeming content and resources can often reinforce the feelings felt by those suffering. Anxiety Fight Club was born to stand against this and set out to provide support with a community built on comradeship, good humour, and the brilliance of the human spirit.

Challenge
The challenge was to create a brand look that would broaden the dimensions of the mental health conversation and provide uplifting support to a broad spectrum of people whenever they needed it.

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